More than a map G.U.I.D.E™ gives your CX team the power to act with clarity at every stage, and results at every touchpoint

Why G.U.I.D.E™ Works In The Experience Economy

Because today’s customers don’t follow funnels blindly. They follow meaning and drive towards what they believe in. In the Experience Economy, products and services are no longer enough.

What sets brands apart today is how they make people feel, how consistently they deliver, and how well they guide the journey across every channel, every moment.

This is exactly where G.U.I.D.E™ excels.

What is G.U.I.D.E™?

G.U.I.D.E™ is a 5-step customer journey framework.

Designed to help teams align actions, messages, and goals across every customer touchpoint.

With a clear purpose, and toward measurable outcomes.

In today’s fast-moving, customer-driven world, static journey maps no longer cut it.

G.U.I.D.E™ breaks the journey into five dynamic stages:

Grab. Understand. Influence. Deliver. Empower.

Each stage is designed for real-world action and not just theory.


Every stage uses a 3-part structure to ensure clarity and momentum:

  • Touchpoint – Where interaction happens

  • Actionable Purpose – What you’re doing and why it matters

  • Desired Outcome – How success will be measured


✈️ More than a map; this is your playbook.

🛫 Engineered for complex, real-world CX environments.

🧳 Built for the Experience Economy, where attention is earned and loyalty is designed

Download the Whitepaper

Most frameworks describe the journey. G.U.I.D.E™ activates it

Instead of stopping at maps or mindsets, G.U.I.D.E™ empowers teams to:

✅ Align around the customer’s real path and not just your internal process

✅ Design with purpose at every touchpoint

✅ Link CX directly to measurable outcomes like retention, loyalty, and advocacy

Built for Today’s Non-Linear, High-Stakes World

Whether you’re in B2B, B2C, digital services, or aviation ; customers zig-zag, loop, and jump stages in ways traditional frameworks can’t handle.

G.U.I.D.E™ is non-linear by design and comes equipped with the structure, scoring, and metrics to:

  • Navigate complexity

  • Decode intent

  • Deliver personalized experiences

  • Empower your team to act in real time

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Why it Resonates in Every Industry

  • Marketing teams use it to move beyond awareness and create real influence

  • Sales teams use it to clarify friction points and tailor proposals

  • Service teams use it to deliver delight and not just support

  • Leaders use it to unify KPIs across departments and see the full picture

In the Experience Economy, trust is the currency

G.U.I.D.E™ is your compass.

It helps you move customers from momentary interactions to lasting relationships and from passive satisfaction to brand advocacy. Turning your customers to lifelong fans,